This study aims to develop substantive theory explaining working pregnant Punjabi woman’s process of making their clothing decisions during this special period by using grounded theory. The study has explained the categories and sub- categories regarding change in body structure of the working women when they are pregnant and are at work place. During analysis causal condition, contextual condition, intervening condition, action/interactional strategies of growing body structure are simplified. In presenting the findings, passages from the transcript of the interviews were also quoted and at the end of each quotation a code or pseudonyms were mentioned in brackets. This research study concluded that pregnant Punjabi women use different clothing strategies for their appearance management during pregnancy as they don’t want to be prominent and wants to strengthen their self-esteem. Lastly it is recommended that social and psychological aspects of the changing body structure should also be addressed.