Punjabi is  rich, strong and ancient language with history that spans centuries. Its one of the major languages of the world. It been the language of developed and cultured civilizations in the past but today its deprived of its due respect and place even at its own home land. Its speakers are adopting other languages, thinking that Punjabi might be a hindrance in their development. While it is known fact today that nations can make progress only when they adopt native languages for learning and in daily life. France, Germany, Russia, China, Korea and Japan are its examples. A language is the recognition and respect of a nation. It preserves its cultural heritage. Rise and fall of a nation is directly connected to its language. Very serious concerns about the place given to language  fight a lot for it. Our strugle must start with embracing language with pride. By valuing and promoting Punjabi not only honour roots and enhance individual identities but also commands respect from others. Secondly responsibilities lies on people who can write, speak and manage to take appropriate steps for promotion of Punjabi. Thirdly, its important to communicate these concern to foster a deeper understanding and appreciation for promoting Punjabi at the Government level.

* Chairperson, Punjabi Department, Lahore College for Women University, Lahore.

** Assistant Professor, Punjabi Department, Lahore College for Women University, Lahore.

1. Sardar Muhammad Khan, Punjabi Urdu Dictionary, Vol2 (LHR Suchal  Studio's Pakistan Punjabi Adabi Board, 2009), Page 2896

2. Iqtadar Hussain Khan, Dr, Lisaniyat Kay Buniyadi Asool (Ali Garrh Educational Book House, 1985) Page 15

3. Jain Gayan Chang, Dr, Aam Lisaniyat (New Dehli, Qomi Council Brayn Firoogh Urdu, 1983), Page 31

4. M.A Qureshi, Dr, Zuban - Adab (Loyalpur, Majeed Book Dipu Bhwana Bazar, 1975) Page 201

5. Shingarah Singh Dhillon, Transliteration Muhammad Asif Raza, Charday Punjab Vich Punjabi di Soretayhal (LHR, Sanjh Publication, 2014) Page 15

6. Hakeem Nasir, Apni Boli Apna Asslah (LHr, Punjabi Adabi League, 1970) Page 31

7. Allah Dad Bohoo, Dr, Sindhi Zuban Ju Samajh Ka Raj, (Jamshoro, Institute of Sindhalogy) Page 4

8. Muhammad Latif Saeed, Tahir Punjab, (LHR, Takhliqat, 1994) Page 142

9. Abdul Gaffar Qureshi, Punjabi Adab di Kahani, (LHR, Pakistan Punjabi Adabi Board) Page 18

10. Ahmed Shahzad, Punjabi Lassani Rabtay, Tarjuma tay Tarteeb (LHR, Zerrhq Publishers, 2018), Page 269

11. Ibid, Page 269

12. Hakeem Nasir, Apni Boli Apna Asslah, (LHR, Punjabi Adabi League, 1970), Page 42